For those that may not know, I'm work in social media at DDB, an advertising agency in Chicago. The main account that I work on is McDonald's, in which I'm in charge of managing their Facebook and YouTube accounts. Recently they launched a new product line, the Premium McWrap, and threw a Hollywood launch party in its honor. I was thrilled to tag along and help work the event, in which some key highlights are below!
Highlight I :: Paramount Pictures Studios
Paramount Pictures Studios is a campus-like production house that harbors stage after stage where movie and television shows are filmed. It was so cool to see the behind-the-scenes set up of how the industry works. Every staging area is completely different - we're talking one area that looks like New York City streets and another that comprises the halls of Glee (We saw a few cast members hanging out!)
Coming from the midwest, I haven't been exposed to much of this industry, so I was utterly fascinated with our casual strolls past directors huddled in brainstorming sessions, actors taking breaks outside while eating donuts (What?! They're people too?!), and crew members goofing around. Every time I saw a peek of a familiar face from one tv show or another, I played it cool and smiled casually like it was no big deal, but inside I was freakingout, because I'm really just a nerd like that.
Highlight II :: The Premium McWrap Launch Party
I wish I could take credit for the amazement that was this set up, but I can't. I was merely a team member giddy and totally enthralled at how it all flawlessly came together. The "farmers market" theme was implemented perfectly - Delicate light strands lined the sky, wood tables with candles and flowers filled the venue, and produce & flower tents lined the exterior (Guests got a little tote bag in which they could take fresh veggies and flowers home with them).
While it was decorated adorably, it was no ho-hum event. The party was filled with celebrities - Khloe Kardashian, Scott Disick, Zach Efron, Lisa Rinna, Tatyana Ali, Kyle Richards & Brandi Glanville to name a few - and DJ's and performers rocked all night. I'd be remiss if I didn't note the whole reason why we were all there -- the McWraps. They are so good. Really though, try one!
One of my key roles at the event was to greet celebrities on the green carpet and encourage them to share their party experience on social media. It. Was. Awesome. My favorites were Kyle Richards (Yes! Mauricio was with her and he's even more handsome in person) and Ross Mathews. Both were really laid back and approachable.
I wish I had the opportunity to get more pictures, but our team was running around the whole time. I was able to snag one worth sharing....
Oh heeey Scott Disick! ;)
Necessary Side Note: This post and my personal opinions in no way reflect or represent DDB or McDonald's.
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