10.02.2013

Lady Love :: Danielle Weisberg and Carly Zakin of theSkimm

There are a few things consistent with my mornings:
1. The snooze button is pressed for about an hour {No, really.}
2. I sound like Darth Vader & must have coffee prior to conversing
3. Plenty of passerby laughs are muddled as my gangly limbs flail toward the bus that I always seem to encounter when I'm still a half block away.
4. I Skimm

#4 on that list used to be replaced with scrolling through news sites, which was often followed by confusion. To be honest, the news sometimes turned me off to catching up on worldly events. It wasn't that I didn't care, quite the opposite {I do have a B.A. in Journalism, after all}, but I often didn't understand the meaning, background, and implications behind the stories, which made it difficult for me to keep up. The news report would drop terms like "Government shutdown" like it was describing Christmas, and I'd sit there in shock thinking, "What?! Wait. What?! What does this mean? How will this affect us? Why?".

So, see? With having a demanding job, blog, life...the news tended to seem like another task on the "to-do" list. That all was until...drumroll please...theSkimm. Or, as I refer to it, my daily rundown so that I can be in the know without having to read in-depth news reports.

In short, theSkimm is a daily email that gives you an overview of the top headlines and stories. They simplify the complicated, explain the necessary, and infused humor throughout. On example is the below, taken from the October 1 email regarding the government shutdown.

ITC note: Baahaha.
The other great part about theSkimm? It's founded by two women entrepreneurs in their 20s, Danielle Weisberg and Carly Zakin, who left their jobs at NBC to start their dream. They've been on the Today Show, were featured in Forbes, are in this month's issue of Glamour, and now here they are on Isn't That Charming to give us insight on what it takes to be so darn fabulous.


ITC :: You've thought of a fantastic solution to a problem every woman can identify with - not enough time - and you've built a strong following surrounding your newsletter. Other than having a great idea to start with as the foundation, what advice would you give someone thinking of starting their own business?
theSkimm :: Two things stand out. The first -- network like crazy. It doesn't matter what you're doing, you're going to need help and support. To do that, you need to create a network to pull from. Our motto in starting this has been to try to meet with as many smart people across different industries, pretty much anyone who will speak to us that has built a brand.Also helpful to have a clear ask when you have these meetings. Every time you leave an event or a meeting, you should have a new connection. 

Secondly, tune out the naysayers. That doesn't mean you shouldn't do your homework or listen to critical feedback, there's always going to be someone who doesn't like it. We had people tell us we would embarrass ourselves if we tried to launch without a tech co-founder. At the end of the day, you have to go with your gut. 

ITC :: What's the best part about running a start up? The most challenging?
theSkimm :: The best part of running a start up is that every day is different. It's also the most challenging part of running a start up. It's pretty impossible to predict what will happen or know what to expect. That's both exhilarating and terrifying. 
Danielle & Carly
ITC :: You are both clearly very smart women who are great inspirations for people everywhere to go after their dreams. Who and what inspires you?  
theSkimm :: First of all, thank you! Our moms really inspire us. They are both strong women who have carved their own paths while balancing family and career. We are always inspired by Sarah Blakely's journey at Spanx in starting the business with around $5,000 -- a true boot strapper.

ITC :: You've been featured on sites such as Forbes and are growing your readership everyday. What does success ultimately look like for theSkimm?
theSkimm :: That's an evolving question. Our goal is to grow theSkimm's user base like crazy this next year. theSkimm is our baby -- our first company. We want to take it as far as it will go. As founders, we have made it a point to make sure success involves a clear balance, or as much as is possible, of our professional and personal lives.

A huge thank you to both ladies for answering my questions! ITC readers - be sure to click here and sign up for your daily dose of Skimming.

Care to dance? Follow my lead.

16 comments:

  1. I read the Skimm every morning on the train!

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  2. What a great concept! I will definitely be checking this out:) Love the interview, these ladies are inspirational and such go-getters!

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  3. What a great idea! We could all use a daily dose of info these days - I will have to check it out! :)

    ♡jilly
    sorelle in style

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  4. I'm a daily Skimm reader too–it makes keeping up with things much easier. Between that and Twitter I'm usually pretty up on the news!

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  5. Brilliant!!!
    http://rock4less.blogspot.co.uk/

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  6. Lol when I first read #4 I was like what the hell is that?! This sounds very cool, definitely like anything that makes it easier to keep up with big news

    x
    Liz
    Indulgera Blog

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  7. I just discovered the Skimm via Glamour - love the interview with the ladies behind it! I used to be a Need 2 Know reader (think topline news and snarky jokes), but sometimes the headlines still confused me. I think the Skimm is the perfect compliment - loved the government shutdown breakdown this morning!

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  8. So glad to see this feature! I LOVE the skimm and am always pushing people to sign up. I even got my brother to do it! Thanks for the insight on these awesome women.

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  9. Great interview! I'm a skimmer too, and it was great to learn more about the ladies who started it!
    - Steph of Stylesmiths ;)

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  10. LOVE The Skimm! And I feel you on the coffee, girl. No shame.

    xo,
    Rachel
    Suppose Anything Goes

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  11. Wow, so cool! I have never heard of this site but it sounds like exactly what I need. It's hard to keep up with the news and know what they are talking about all the time. This will definitely help me!

    www.amemoryofus.blogspot.com

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  12. this is super helpful!! i feel the same way about news - it always seems like a hassle to stay up a little longer every night to catch the 11 oclock news. definitely signing up for skimm!

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  13. Obvisouly I'm a fan! Thanks for introducing me to the skimm and these lovely ladies!

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  14. Very cool! I had no idea! Love the blog - I'm a new follower!

    agirlandhersparkles.blogspot.com

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  15. Fantastic interview! I've heard of Skimm and I really need to go check it out now!

    Rowena @ rolala loves

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